Digestz - MOVIE STUDIOS TRY TO HARNESS TWITTER EFFECT (REUTERS)

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Movie studios try to harness Twitter effect (Reuters)

2009/07/17 21:27:14 @Yahoo! News: Entertainment News

Reuters - Audiences are voicing snap judgments on movies faster and to more people than ever before on Twitter, and their ability to create a box office hit or a flop is forcing major studios to revamp marketing campaigns.
[ VIEW FULL COVERAGE @Yahoo! News: Entertainment News ]

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