NBA Uses Olympics to Tap China's `Amazing' Potential

2008/07/02 20:47:48 @NBA.com: News

On BLOOMBERG.COM, Wing-Gar Cheng writes "the National Basketball Association, the most-watched sports league in China, is opening its first stores in Beijing and using the Olympics to boost popularity in its biggest overseas market. Two merchandise stores in downtown Beijing, smaller-scale versions of the league's flagship in New York, will open this month and are the first of 500 to 1,000 planned in China, NBA China Chief Executive Officer Tim Chen said. Sales of NBA goods at the 50,000 current licensed outlets may rise 40 percent this year, buoyed by the Aug. 8-24 Olympics, he said."
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