NBA Playoff Campaign Garners Acclaim

2008/06/03 23:42:07 @NBA.com: News

Teressa Iezzi of Advertising Age writes, "There can only be one" launched in April and immediately garnered acclaim inside ad circles. The spots feature a simple split screen filled with half the faces of two basketball stars -- forming, effectively, one superfamous, somewhat distorted visage. The pairings cover a who's who of the sport -- LeBron James and Kevin Garnett, Jason Kidd and Steve Nash, Kobe and Shaq. They speak, in unison, of solemn sports things -- above all, victory. The spots close with a super that reads, "There can only be one." They proved simple, fresh and memorable in a tough category. But Goodby's ads were only the beginning. "TCOBO" went on to the kind of cultural notoriety marketers literally can't pay for.
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