Yi Gives Milwaukee an Economic Opening to China

2008/01/16 11:17:39 @NBA.com: News

In the topsy-turvy world of global economics, Rockwell Automation Inc. has found an ingenious new inroad into China:It put up an ad in downtown Milwaukee.The Fortune 500 engineering company is advertising at courtside during Milwaukee Bucks' games, which this year are being broadcast in China because of the arrival of Yi Jianlian, the Buck's top choice in last year's NBA draft. In Yi's native China, where basketball ranks as the national pastime, Yi stirs nothing short of Brett Favre-like fan fervor.
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