Yao vs. Yi Duel Reinforces NBA's Global Brand

2007/11/11 10:33:55 @NBA.com: News

In the TORONTO STAR, Garth Woolsey writes, "Yao Ming is enormous both of stature and newsworthiness, especially so upon his home continent, Asia, and in his homeland, China. Throw him up against another Chinese giant, Milwaukee rookie forward Yi Jianlian, and the entertainment value rockets incremen tally. Friday's first NBA regular season meeting of Yao and Yi, in Houston, drew the sort of diplomatic delegations and foreign media coverage usually afforded visiting heads of state. If that were to have been the case, though, the television viewership back home would hardly have matched this one for numbers or hoop-la."
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