Yao, Yi Matchup Will Entertain Millions In China

2007/11/09 11:21:59 @NBA.com: News

In the MILWAUKEE JOURNAL SENTINEL, Don Walker writes "when Yao Ming and Yi Jianlian, two of China's best-known basketball stars, face each other Friday night in Houston, you can bet that millions of fans in their homeland will be watching. In all, the NBA has deals with 51 TV stations in the country, including CCTV, a government network. In addition, the NBA has marketing deals with 20 different companies. Millions watch NBA games, and 30% of the traffic to NBA.com, comes from China."
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