NBA Becoming More And More Global

2007/10/29 23:53:10 @NBA.com: News

In the BOSTON GLOBE, Keith Reed writes "the Boston Celtics' preseason wins in Rome and London won't count come playoff time, but how the team played among European fans and media could mean a lot for American professional sports as US leagues look overseas for growth. Pro leagues from the United States have been staging exhibitions in Europe and Asia for decades, but they have all become much more aggressive about their marketing."
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