A Slam Dunk for NBA in China

2007/10/25 03:20:30 @NBA.com: News

In BUSINESSWEEK, Frederik Balfour writes "It may only be a preseason exhibition game between the Cleveland Cavaliers and the Orlando Magic, but for Chinese who have paid up to $550 per ticket for a chance to see their NBA heroes LeBron James and Dwight Howard shoot it out in their own backyard, this is the real thing... Fans ... have made China the National Basketball Association's largest market outside the U.S. The NBA estimates some 300 million people in China play basketball."
[ VIEW FULL COVERAGE @NBA.com: News ]