China Is Prime For NBA Success

2007/10/22 11:18:06 @NBA.com: News

In THE BOSTON GLOBE, Shira Springer writes "the largest milk seller in China represents one of six new NBA marketing partners signed since the start of last season. Why did that merit mention by commissioner David Stern during a recent press conference in London? Because the next great NBA frontier is the land of Yao and Yi. Stern envisions the country having its own NBA-sponsored league. Mongolian Milk symbolizes the rapidly growing partnership between the NBA and China."
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