NBA China Games Fuel Worldwide Growth

2007/10/17 17:33:34 @NBA.com: News

In the ORLANDO SENTINEL, Tim Povtak writes "in its efforts to globalize the game and promote its ever-expanding brand, the NBA has opened a full-court press on China, the world's most populous nation but still just a burgeoning basketball market. The Orlando Magic now have become a big part of the NBA's push, featured this week in China Games 2007. ‘China is now the No. 1 market for the NBA outside the United States," said Matt Bourne, NBA spokesman."
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