Battle lines drawn as blockbuster 'Call of Duty' goes on sale

2014/11/04 06:39:17 @Entertainment News Headlines — Yahoo! News

Australian gamers Tuesday were among the world & #039;s first to get their hands on the latest instalment of & quot;Call of Duty & quot;, as publisher Activision sought to boost the blockbuster franchise amid concerns about consumer fatigue. Activision Publishing is confident the newest title will continue to be its standard-bearer, and has brought in studio Sledgehammer Games and Hollywood actor Kevin Spacey to reload the franchise, which first launched in 2003. & quot;Three years ago we made some big decisions to invest in a three-year development cycle and to enlist Sledgehammer Games to be the first new lead studio for & #039;Call of Duty & #039; in a decade, & quot; Activision & #039;s chief executive Eric Hirshberg said in a statement. EB Games, which is launching & quot;Call of Duty & quot; in Australia, said the latest instalment was already the year & #039;s biggest pre-selling title.
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