Sony to sell PlayStation in China through new ventures

2014/05/26 07:03:39 @Entertainment News Headlines — Yahoo! News

Sony will bring its PlayStation consoles to China through two joint ventures, its Chinese partner said Monday, as the Japanese gaming giant seeks to tap a newly opened market. China in January formally authorised the domestic sale of game consoles made in its first free trade zone (FTZ) in Shanghai, opening up a market with an estimated 500 million players to foreign companies including Sony, Microsoft and Nintendo. Shanghai-listed tourism and culture firm Oriental Pearl said it would set up two joint ventures with Sony in the FTZ, one for hardware and one to handle software and services, according to a statement filed to the stock exchange.
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