NBA launches youth basketball campaign in Canada

2013/09/04 16:15:53 @NBA.com: News

The National Basketball Association (NBA) has launched NBA.com/playball, a new multi-faceted campaign in Canada aimed at increasing youth participation in basketball across the country, the league announced Wednesday. The campaign includes the NBA's first-ever central database for youth clubs, public service announcements (PSAs) featuring notable Canadian and Raptor basketball talent, and social media promotions.
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