Retirement tests if Beckham built lasting brand

2013/05/17 19:54:40 @Entertainment News Headlines - Yahoo! News

PARIS (AP) — David Beckham & #039;s pecs are at least as much a part of his brand as his kick; his brand of shoes ultimately more lucrative than the game he & #039;s giving up. Listed as the world & #039;s highest-earning athlete for 2013, Beckham & #039;s retirement from play still leaves him with valuable endorsements and unparalleled celebrity. The question is whether he can maintain it.
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